April 12, 2006
Adidas is running a viral/video campaign for their Adicolor line, wherein they've commissioned artists and filmmakers to make short films based on a color. There appears not to be any stipulation that Adidas shoes actually show up in the videos. Which is good.
And brave. One wouldn't guess that creeping the hell out of your audience is a good way to sell shoes, and yet, Charlie White's entry, Pink, does exactly that.
I've been a huge fan of Charlie's work ever since I first saw his series In a Matter of Days, which smartly observes Los Angeles' class, race, and city mythos through a series of photographs depicting an alien invasion (many of which are further drawing on classic art and historical references).
His Pink video is pure Charlie through-and-through: a little sci-fi, a lot creepy, a bit of skewed sexuality, and an anthropomorphized child's toy thrown in the mix (often puppets, though in this case, it's an adorable teddy bear that somehow makes me think of Dabney Coleman. And no, I can't explain why.). It's also beautifully shot, and features a fantastic song by the heretofore unknown-to-me Greg Weeks.
Check it out by clicking on the teddy bear below:
More on Charlie White:
- Colonel Blimp's Charlie White Page (check out the Interpol "Evil" video, and keep your eyes open for some awesome, if brief, fireman action-pointing from a certain bearded fellow at the very beginning).
- Cool Hunting's 6 Questions Charlie White Interview
Posted by starlen at April 12, 2006 11:57 PM
Comments
we (and I'm not going to say who we are) really enjoyed this video. It's a brilliant campaign with some amazing directors.
someone described this video as beautiful/creepy.
Posted by: Alex at April 13, 2006 8:13 AM
Yeah, Pink is by far the best of the videos released so far in the series. Left me wanting more.
As an aside, I love that the URLs for the videos are each color's RGB value. Smart choice for grabbing the attention of designers/webgeeks.
Posted by: Andrew at April 17, 2006 10:26 AM
